About the Project
With We Baked & Brewed is a baked goods and beverage brand built around warmth, friendliness, and the small moments of happiness created by sharing something delicious.
The visual identity began with a simple and approachable bear character, paired with hand-drawn lettering to give the brand a warm, playful, and distinctive personality.
Pink was selected as the primary brand color to communicate sweetness, joy, and a gentle sense of playfulness that complements the brand’s baked goods and beverages.
Design Scope
- Logo and brand mark design
- Brand character design
- Color palette and visual direction
- Product seal and sticker design
- Product name and price label design
- Brand applications across different materials
Role: Brand & Graphic Designer
Project Type: Personal Project
Products
